Location: Cape Town, Western Cape (Remote with Travel)
Salary: Market Related
Job Type: Permanent
Industry: Agriculture | Wine Industry | Sales & Business Development
Reference: CPT000456/DvdM
Application Closing Date: 03 September 2026

Sales Consultant (Wine Industry) – Exciting Career Opportunity in the Western Cape

Are you passionate about the South African wine industry and enjoy building strong client relationships? Do you have a proven track record in sales and business development? If so, this could be the perfect opportunity to take your career to the next level.

A well-established company serving the wine industry is currently looking for a motivated, energetic, and results-driven Sales Consultant to join its growing team. This permanent position offers the flexibility of working remotely while managing a dedicated sales territory across the Western Cape.

The successful candidate will play an important role in developing new business opportunities, strengthening existing customer relationships, and providing technical sales support to wineries, vineyards, wine producers, and other businesses within the food and beverage sector.

You will report directly to the Regional Manager based in the Western Cape and work closely with the General Manager in Johannesburg. Although this is a remote position, occasional travel to Johannesburg will be required for meetings, product training, planning sessions, and company events.

This role is ideal for someone who enjoys working independently, thrives in a target-driven environment, and has a genuine interest in the wine, beverage, agricultural, or food processing industries.

About the Role

As a Sales Consultant, you will be responsible for managing and expanding the company’s customer base throughout the Western Cape. Your primary focus will be identifying new business opportunities while ensuring exceptional service to existing customers.

You will spend much of your time visiting clients, understanding their production requirements, recommending suitable products, preparing quotations, negotiating sales, and ensuring long-term customer satisfaction.

This position combines technical knowledge with relationship-building, making it ideal for someone who enjoys both sales and customer support.

Key Responsibilities

Your day-to-day responsibilities will include:

• Developing and maintaining strong relationships with wineries, vineyards, distributors, and other industry clients.
• Growing sales within your allocated territory.
• Identifying and securing new customers through networking, cold calling, referrals, and market research.
• Visiting customers regularly to understand their operational needs.
• Promoting and selling specialised products to the wine and food industries.
• Preparing accurate quotations and pricing proposals.
• Following up on quotations and converting opportunities into sales.
• Achieving monthly, quarterly, and annual sales targets.
• Managing customer accounts and ensuring excellent after-sales service.
• Providing technical product support during laboratory testing and production trials.
• Assisting customers with product recommendations and application guidance.
• Monitoring industry trends and competitor activity.
• Collecting valuable market intelligence to support business growth.
• Preparing weekly and monthly sales reports.
• Working closely with management to develop annual sales budgets and forecasts.
• Representing the company professionally at customer meetings, industry events, wine expos, and trade exhibitions.
• Maintaining accurate customer records using company systems.
• Building long-term partnerships with suppliers, vendors, and key stakeholders.

Minimum Requirements

Applicants should ideally possess the following:

• Minimum of 2–5 years’ experience in external sales, marketing, business development, or customer service.
• Proven ability to consistently meet or exceed sales targets.
• Strong experience in business development and customer relationship management.
• Excellent communication and negotiation skills.
• Ability to work independently with minimal supervision.
• Strong organisational and time management abilities.
• Professional presentation and customer-focused attitude.
• Valid driver’s licence.
• Own reliable vehicle (essential).
• Willingness to travel extensively throughout the Western Cape.
• Willingness to travel to Johannesburg when required.

Industry Experience That Will Be Advantageous

Candidates with experience in any of the following industries will have a strong advantage:

• Wine Industry
• Vineyards
• Wineries
• Winemaking
• Agriculture
• Beverage Manufacturing
• Food Processing
• Food Production
• Technical Sales
• Laboratory Products
• Winery Equipment
• Production Supplies

Experience working as a Winemaker will be highly beneficial and will be considered an added advantage.

Technical Skills Required

Successful candidates should be comfortable working with technical products and have good computer skills.

Requirements include:

• Technical sales experience within the food or wine industry.
• Strong Microsoft Office skills including:
  • MS Word
  • Excel
  • Outlook
  • PowerPoint
• Ability to prepare professional reports.
• Accurate pricing and cost calculations.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication.
• High level of attention to detail.
• Strong planning and organisational skills.

Personal Attributes

The ideal candidate will be:

• Self-motivated
• Target-driven
• Professional
• Friendly and approachable
• Customer-focused
• Honest and reliable
• Highly organised
• Adaptable
• Results-oriented
• Confident when presenting products to customers
• Passionate about delivering exceptional customer service

Why Consider This Opportunity?

This role offers an exciting opportunity to become part of a respected company supplying products and solutions to South Africa’s thriving wine industry.

You will enjoy:

• Permanent employment
• Competitive market-related salary
• Remote working flexibility
• Opportunity to manage your own sales territory
• Exposure to leading wineries across the Western Cape
• Ongoing product training
• Career development opportunities
• Supportive management team
• Opportunity to grow your sales career within a specialised industry

Tips for a Successful Application

To improve your chances of being shortlisted:

• Tailor your CV to highlight your sales achievements.
• Include measurable results such as sales targets achieved or exceeded.
• Mention any experience within the wine, beverage, agriculture, or food industries.
• Highlight customer relationship management experience.
• List all relevant technical sales experience.
• Ensure your contact details are up to date.
• Include professional references.
• Proofread your CV before submitting it.

Frequently Asked Questions

1. Is this a remote position?

Yes. The role is primarily remote, with travel required throughout the Western Cape and occasional trips to Johannesburg.

2. Is previous wine industry experience essential?

It is not essential but is considered a significant advantage. Experience within food processing or beverage manufacturing will also be beneficial.

3. Will I need my own vehicle?

Yes. Applicants must have their own reliable transport, as travelling to customer sites forms a major part of the role.

4. What type of sales experience is preferred?

External sales, technical sales, business development, and account management experience are all highly desirable.

5. Is technical knowledge required?

Yes. You will be selling specialised products, so technical sales experience is advantageous.

6. Are there sales targets?

Yes. The successful candidate will be expected to meet and exceed monthly and annual sales targets.

7. Will training be provided?

Yes. Product training and ongoing support will be provided by the company.

8. Is travel outside the Western Cape required?

Yes. Occasional travel to Johannesburg will be required for meetings, training, and other business activities.

9. What industries are suitable for this role?

Wine, wineries, vineyards, agriculture, beverage manufacturing, food processing, and related technical sales industries.

10. Who should apply?

Sales professionals who enjoy building relationships, developing new business, travelling, and working within the South African wine industry.

How to Apply

Interested candidates should submit the following:

• Comprehensive CV
• Relevant qualifications
• Contactable references
• Current salary or salary expectation
• Recent professional photograph

Applications should be emailed to:

desmaine@vinerecruitment.co.za

Only shortlisted candidates will be contacted. If you do not receive feedback within a reasonable period after the closing date, please consider your application unsuccessful.